
Betclic and the French Rugby Federation
will promote Rugby at all Levels
Betclic, the leading French online sports betting platform, and the French Rugby Federation (FFR) are pleased to announce the signing of an ambitious partnership agreement for the 2025-2028 period, aimed at supporting French rugby at both professional and amateur levels.
A Partnership to enhance Rugby’s visibility
With 20 million players drawn to its immersive mobile experience and innovative brand, Betclic has established itself as a key player in the sports betting industry.
Through this partnership, Betclic is committed to promoting French rugby in its marketing campaigns and across its digital platforms, including its app and sports betting offerings, to increase the visibility of France’s national teams and rekindle public enthusiasm for this popular sport.
A commitment to responsible and inclusive Rugby
Betclic will also collaborate with the FFR to train coaching teams and raise awareness about competition integrity, responsible gaming, ethical and inclusive practices, in accordance with the Federation’s Charter of 15 CSR Commitments.
Additionally, by supporting the “Rugby au Cœur” Fund, Betclic will contribute to social inclusion projects through sport, positively impacting lives in underprivileged communities.
Betclic’s 360° Commitment to Rugby
“One in two Betclic players bets on rugby. This partnership with the FFR aligns with their expectations and complements our existing partnerships with the National Rugby League and Union Bordeaux-Bègles (UBB). We are proud to support, alongside the FFR, all the passionate individuals—whether volunteers or professionals—who bring rugby to life. This agreement reflects our commitment to upholding the values of this unique and widely cherished sport,” emphasizes Nicolas Béraud, Founder and CEO of Betclic.
“This partnership with Betclic is a win for the FFR as it includes media campaigns that enhance rugby’s visibility and recognition among the general public. More importantly, Betclic is also committed to supporting us through the ‘Rugby au Cœur’ fund, which backs civic initiatives and educational efforts through sport in our 2,000 amateur rugby club,” adds Florian Grill, President of the FFR.