Banijay Gaming

Betclic renews its naming partnership with the LNB until 2029

Betclic renews its naming partnership with the LNB until 2029

Paris – June 10th, 2024: The LNB (National Basketball League) and Banijay Group through Betclic, one of the European leaders in sports betting, announced today that they have renewed the agreement concluded in 2021 concerning the naming of the professional French championship “Betclic ELITE” until 2029.

This new agreement highlights the renewed attractiveness of French professional basketball, which the LNB continues to develop, in collaboration with its clubs that benefit from strong local ties. It is also an opportunity for the LNB to reach out to other audiences, especially sports enthusiasts, allowing them to discover all the talents of its Elite championship.

Philippe Ausseur, President of the LNB, stated, “I am delighted to continue this partnership with Betclic for the next five seasons, proving a long-term and virtuous association for French professional basketball, its clubs, coaches, and players. Being a partner of the LNB today means associating your image with a virtuous sport that stems from excellent training and is experiencing an extraordinary momentum.”

Nicolas Béraud, Founder & CEO of Banijay Gaming, said, “We are thrilled to renew our partnership with the LNB and remain the title sponsor of the French Championship for the next five years. This long-term commitment strengthens our support for French professional basketball and continues to position the Betclic Elite as a premier league in French sports. We are very excited to continue this long-standing adventure alongside the LNB and allow all basketball fans to experience their favorite sport even more intensely.”

Over the past three seasons, basketball fans have benefited from numerous Betclic activation campaigns. Among these notable initiatives are the “Road to Elite” series, which followed the journey of young prospects aspiring to be drafted; the “Extra Places” campaign, which allowed fans to attend sold-out games; and the “Betclic Ballerz Challenge,” which offered amateurs the opportunity to play on Betclic ELITE courts.

Additionally, this partnership led to the creation of the Betclic Cam, the first player-mounted camera system, offering an unprecedented, closer-to-the-action experience. This renewal will allow Betclic to continue engaging its audience with innovative initiatives, ensuring increasingly captivating games.