The Independents Acquires Terminal 9 Studios

The Independents acquires Terminal 9 Studios,
expanding the group’s content and entertainment capabilities

14th May 2025: The Independents, the world’s leading communications group specialising in brand experience, strategy, design, and production for luxury and lifestyle brands, has added Paris-based Terminal 9 Studios to its growing creative collective. The acquisition reinforces The Independents’ position at the forefront of entertainment-led storytelling in the luxury and lifestyle industries.

Terminal 9 Studios, founded by Claude Lacaze in 2013, is a cinematic documentary production company specialising in long-form storytelling for the world’s most iconic luxury brands. Its flagship series, Inside the Dream, gives global audiences unfiltered access to the stories behind world’s most prestigious fashion houses. The first three episodes featuring Bvlgari, Dior and Mugler are available on Prime Video, Canal+, and Tencent. The company will release three new episodes of Inside the Dream, alongside three new documentary series, before the end of the year.

“The acquisition of Terminal 9 Studios marks an important strategic milestone for The Independents, adding long-form documentary production to our capabilities for luxury and lifestyle brands. As the convergence between fashion and entertainment continues to shape marketing strategies, the addition of Terminal 9 Studios accelerates our ambition to lead the future of entertainment-driven brand storytelling.” says Isabelle Chouvet, Founder & Chief Executive of The Independents.

“At Terminal 9 Studios, we bring a unique editorial sensibility to crafting authentic, cinematic stories for the world’s leading luxury brands. Long-form documentaries offer an opportunity to explore brand narratives in a more nuanced and emotionally resonant way. With The Independents, we’re excited to deliver a fully integrated approach—connecting powerful storytelling with strategic amplification across communications and experiences, in collaboration with our partners across the group.” says Claude Lacaze, Founder & Chief Executive of Terminal 9 Studios.

This strategic move expands The Independents’ content and entertainment capabilities by adding long-form documentary production, giving clients a powerful new format to connect with global audiences through elevated and cinematic storytelling. Led by Global Head of Content and Entertainment Edouard Benadava, this new offer will work in sync with the group’s specialists across brand experience, strategy, design and production to deliver end-to-end entertainment strategies for the world’s leading luxury and lifestyle brands.